Ignoring App Maintenance After Launch? Here’s Why That’s a Costly Mistake in 2025

Launching  a mobile application is undoubtedly a milestone, yet it’s not the finish line, it’s just the beginning of your journey.  

Many businesses and startups believe or thinks that the hard part is gone once a mobile app is live on app store or google play. In fact, ignoring the mobile app maintenance after the launch can make you lose users and reduce any growth potential your mobile application might have. 

Doing mobile app maintenance consistently after its launch is a must. 

What Is App Maintenance? 

Let's start first by discussing what is app maintenance?  

Mobile app maintenance refers to continuously updating and enhancing your mobile application after its release.  

App maintenance include the following: 

• Fixing bugs and crashes 
• Updating OS compatibility (iOS, Android updates) 
• Improving app speed and performance 
• Releasing new app features 
• Enhancing security 
• Responding to user feedback and issues 
• Optimizing based on analytics 

Mobile app maintenance is not only technical, its about listening to your user’s feedback and what they want for achieving user satisfaction and product growth  

Why Ignoring Maintenance Is Risky?

Moving forward, why is ignoring app maintenance is risky? Or why do you need app maintenance in the first place? 

1. Users will uninstall your mobile app instantly 

User’s attention span is becoming increasingly low and today’s market is becoming more competitive by time. This means if your app crashed, freezes, or lags even for few seconds, users will instantly uninstall it.  

2. App store ranking will drop 

Mobile apps that don’t constantly get updated will fall down in the rankings as a result of low engagement, poor reviews, and outdated SDK. Basically, the fewer the installs the less visibility your mobile app gets.  

3. You’ll lose against your competitors 

If you don’t add new features to your application or optimize its UX, your competitors will be ahead of you. You users expect continuous evolvement. 

4. Security measures  

When your application doesn’t get continuously updated and enhance, this increases the risk of breaches, data leaks, or any other vulnerabilities to rise, especially with frequent OS and privacy updates in 2025. 

5. It gets more expensive  

Small bugs that go unfixed become large-scale issues that are hard to work with. Basically delaying your mobile app maintenance results in higher costs in the future. 

What does the right mobile app maintenance looks like in 2025 

Here’s a breakdown of what the right post-launch maintenance cycle includes: 

• Monthly updates for minor bug fixes, performance, and minor improvements 
• Quarterly feature rollouts, UX enhancements, and user-requested updates 
• Immediate enhancements for security issues or major crashes 
• Continuous user analytics monitoring and user feedback response 
• Annual UI refreshes and compatibility checks with new devices or OS 

At Intcore, we have an SLA agreement that offers free 3 Months maintenance after the launch of any mobile application or website. After the 3 Months are over, we do a contract with clients where we regularly do maintenance and get charged by hour.  

Think of mobile app maintenance as an investment, not an expense. Regular updates keep users engaged, improve retention, and boost monetization potential. 

Updated apps get better reviews 
Better reviews = better rankings 
Better rankings = more installs 
More installs + retention = more revenue

Conclusion 

If you're serious about scaling your mobile app, you can’t treat the launch as the end. The apps that grow in 2025 are the ones that adapt, improve, and listen to their users continuously. 

The most successful apps never stop launching. 

Need help building a maintenance plan for your app? 
We offer post-launch support, regular updates, and optimization packages to keep your app fast, secure, and user-loved. Contact us now!