Don’t Build an App for Your Business....Until You’ve Answered These 5 Questions

It’s great that you’re thinking of building a mobile app for your business but there are a few questions that you need to answer before starting the mobile application development process.  

Working on an app without a clear strategy or plan will cost you valuable time, effort, and drive your focus away from what’s important. 

In this blog post, we’ll explain the 5 questions you need to ask yourself before diving into app development. 

1. What problem is your app solving? 

An app, any app, should be designed in the first place to solve a problem. There must be a need or a problem that your app is designed to solve. 

Ask yourself: 

• Does your target audience need easier access to your products? 
• Are they struggling to book a service? 
  

If your app doesn’t add a unique value or any functionality, reconsider your idea and tweak it. 

2. What can your mobile app do or offer that a website or other channels can’t? 

Websites are nice and you should have a website running, but mobile apps are still something else. 

When planning to develop a mobile app, you should ask yourself: 

• Can your app offer real-time notifications that keep users engaged? 
• Will it save users’ preferences, making repeat actions faster? 
• Can it use native features like GPS, camera, or offline access? 
  

3. Who will maintain the app
Building an app is the very first step. What comes next is bug fixes, new features, user feedback, and updates. 

At intcore, we have an SLA contract where you have 3 months of free maintenance and then we can continue offering you support whenever you want.

4. What is the ROI? 
The fourth question to ask is what’s the ROI? Mobile apps development isn’t cheap, you would want to ask yourself 

• How will this app generate revenue? 
• Will it reduce costs or improve efficiency? 
• How will you track success, downloads, active users, sales? 

5. Do you have a marketing strategy prepared for your mobile app? 

It is important to have a marketing strategy prepared prior to the development process where you can clearly plan how you will market the app before and after its launch. 

Even the most useful apps are still useless if people don’t know they exist, and they are not marketed well. 

Conclusion: 

Mobile applications are becoming more inevitable with time, but you still need to ask yourself five important questions before starting the development process. Also, you need to make sure you build an app on purpose. 

And if you're looking for a tech partner to build a smart, scalable mobile app, we’d be happy to help. Contact us now!