Blog Articles

Developing an app: Android or iOS?

  • By Farrah Shawky
  • 28-11-2018
  • Mobile App Development

So it’s come to this: you have an idea for a mobile application and you studied it well. It’s a brilliant idea and you’re sure of it. The only next logical step is to get your hands dirty and begin developing it. But hold on a minute, “mobile” is a generic term and you’re gonna have to decide: develop an app for Android or iOS or both?


There are more decisions to beginning the development of a mobile app; however, which platform to have it on is one of the most essential questions you have to answer. In a previous blog, we discussed the differences between developing mobile applications for Android and iOS. But to sum it up quickly, developing an app for Android and iOS are fundamentally separate tasks (unless you opt for a hybrid application). Each platform requires its own tools and languages and knowledge. You have to absolutely be certain of which platform - if not both - you want to target.


The answer is not so simple or direct that a single “no” or a “yes” would solve it. But there are ways to deduce your own answers and a couple of things to consider:


Your Target Audience:

Your user base is the easiest indicator of where you should head to with your app. A mobile application without users is not worth much. If your audience is mostly on iOS then you got your answer loud and clear there. But how do you know? There are multiple ways of doing that. Check your social media analytics, if you are already running any ads that could be a source as well. If you have neither then look to your own marketing: are you targeting an audience that has a preference of which platform to use? If the answer again is no then you might want to start going more general. If reaching a larger user base is more important, then go for Android (or both if you really want to reach everyone out there). Sometimes, however, your target audience alone doesn’t tell you much or enough to make a decision…


The Scale of Your Project:

Sometimes a mobile application can be a simple thing such as a file explorer, other times your entire business model centers around your app. This is another non-technical consideration you should always check with in this decision-making process. If a project is supposed to be small it is always preferable to pick either platform (at least initially). Most of the bigger applications, however as you will find, depend on being available to everyone on every platform.


Your team’s capabilities:

Now we take a look on who is going to develop your application. Do you already have a team of developers in your company? If yes, then do they know how to develop the mobile applications? Are they able to develop it on both iOS and Android? If so, how long will it take them to accomplish this? If you somehow have a team of developers that are able to develop a mobile applications with all the necessary features and functions it needs, on both platforms, in a time duration you are comfortable with, then certainly go for it.

If not, then you have some options:


  1. Outsourcing the development: there is an abundant amount of freelance websites, where you will be able to post your mobile app requirements and have many developers submit proposals where you are able to pick the one that can work on your app, however you can never guarantee the quality of their service.

  2. Hire Android and iOS developers: whether you like doing things the hard way, or your mobile application is the main platform of your business, then this is definitely something you should do. Having mobile developers at hand will allow you to update and fix any issue the app may have once it’s release in no time at all.

  3. Reach out to a Mobile App Development Company: for companies like that, mobile application development is their bread and butter, you will be able to get the mobile app developed professionally with a company that has worked on many projects and may even have experience in your industry. Take a look at our portfolio and contact us if you want us to develop your mobile app.


Your Budget:

Nobody loves talking budget, but nothing will bottleneck progress like disregarding financial considerations. It seems like a very intuitive thing to consider, but it’s often overlooked due to how unexpectedly expensive developing a mobile app is. It is important to have a few thoughts in mind:

  1. Developing for both iOS and Android are 2 separate tasks

  2. Mobile development for iOS is often more expensive (it’s a demand and supply thing)

  3. Forecasting the expenses of developing an app is never an easy task


So now with newfound knowledge, you may proceed with your decision. It is not a difficult question, you only have to know exactly what you should be considering to create a truly inspiring application no matter how big or small.