The world is going digital, you can do almost anything online, from earning a degree to socializing, holding meeting and shopping.
With everything going digital, your brick-and-mortar shop should too. Here are some ways you can increase your profit if you have an E-Commerce website:
Transactions fees is the expense paid by the merchant to the service provider or website owner whenever someone decides to buy the merchant’s goods. For example, if a website is for cosmetics with multiple merchants selling cosmetics, whenever a customer buyers a lipstick from Merchant X, this merchant is charged a percentage from the this very transaction. Transactions usually vary from 0.5% to 5% of the transaction amount.
This way, the service provider can provide a platform for merchants and customers to buy and sell and still profit off this relationship.
An example would be Amazon which charges its merchants for every purchase a customer does.
This type of fees is either paid monthly, quarterly or annually to receive a service on steady basis.
If you own a magazine online platform or newspaper online platform, some people may still prefer to get copies every month. These customers can subscribe annually instead of paying each month to receive the paper. A user may pay an amount of x for the magazines to arrive to his door every month.
An example would be Netflix which charges users a monthly subscription fees for them to watch movies and series.
Another profit generator is ads. When a merchant chooses to advertise on your website, they can choose to pay per impression. Whenever a customer views their ad for over a second, they are charged a specific amount of fee. These merchants may choose this type of ad because it is delivered to more people, allowing more customers to learn about their product.
Another type of ad is the PPV. Whenever a customer views the ad and actually clicks on it, the merchant is charged, which means they displayed interest for what is advertised for.
Both types of ads, the PPC and PPV are not only exclusive for merchants who are members of your website or merchants who sell on your website; these ads can be for any other website or merchant who wants to advertise anyhow. You get paid either way. The only down side is that these ads can divert the attention of your visitor, making their attention directed to the advertiser and skipping your website all together.
The Featured Listings solves the advertising problem because it is only exclusive for your members. This is where a merchant wants to list his service on top of other merchants’ services who are offering the same thing.
You can usually find this on booking websites, where hotels pay the website to list their hotel on top of the list. So when a user searches hotels in Paris, the featured hotels come on top of the list.
Having an e-commerce website is now a necessity for most businesses. In fact, it can bring additional profit in comparison with brick and mortar. If you want an e-commerce website, contact us here: https://goo.gl/sRFhpo and we will finish your website in only 3 days, built native with your own branding.