Have you got your Oreo? Hmm, not the popular cookie!! We're talking about the latest Android version, "Oreo".
Android has released its latest version in August 2017. However, many Android devices are not operating on it yet. And this is not the purpose of our article!
So have you ever asked yourself about the reason behind Android versions' names?! Android has used to call its versions after different types of candy in an alphabetical order.
The list goes as follows:
Surprisingly, the reason behind calling the versions after candy doesn't come from a wise strategic decision as you might have thought. It comes out of a joke! Yes, a joke that has spread itself among Google employees and resulted in those untraditional names. The awesome thing is that Google afterward announced that the reason for those sweet names is that smartphones sweeten our lives.
Google first started by using general candy names such as donut and éclair, and then it used a specific brand name when it released the KitKat version upon a prior deal with Nestle. And know, it's Oreo's turn to sweeten up our smartphones!
The interesting thing about this story is that some major decisions of the world leading brands can come out of jokes! Because at the end of the day, we're humans not machines and such jokes cannot only assist in our decisions, they can boom and become a major aspect of our business identity!
And this is not something far away from a strategy! People usually tend to trust and get emotionally attached to brands that use a familiar friendly tone in their branding activities. The more a brand acts as human, the more customers feel attached to it. Sometimes the formal, professional tone of a brand acts in a negative way. Because people then realize that they're talking to a machine or something that doesn't directly relate to them, so they start building walls between them and the brand. This mostly happens in the B2C industry rather than the B2B industry where the formal professional tone can have several reasons.
That's exactly why the world's leading brands remain leading brands, it's simply developing strategies! They know exactly who they're talking to and have very precise insights about their audience and what fits them the most, and this is the key to any business' success.