In the world of searching for control and gaining the biggest number of clients, the continuous trying to satisfy them and all the attempts to gain higher profit rates, where the interest of Marketing and the developing of marketing process in the company and using new ways or tools to help them doing so.
In this article, we are talking about "Influencer Marketing" which is a marketing process based on celebrities in different fields. Celebrities here doesn't mean only the actors and singers! It means Blog owners, YouTube channel's owners and different accounts on social media that have the interest in a specific field and they keep on writing regularly till they built a base of big fans and they became influencers.
Why "Influencer Marketing" is so important? As a nature of users, in general, they are basically influenced by the opinions of people they are following and this presents a huge part of making decisions. The base of marketing is making users take a certain procedure of the content you are posting or make a certain thing whether it's raising the number of fans, raising the engagement or raising in the selling process. This is where the part of the influencers comes, they influence the users who have already interest in your product but doesn't know anything about your company, your product or the service you offer. Influencer Marketing means more creditability to your product and reaches a higher fan base. It helps you in having a potential customer base that sooner turns to be current customers because the influence they receive to make their decision based on your campaign that will give you a high ROI.
This kind of marketing is like other types that have its own styles, tools that help you:
In 2015, this type of marketing was applied by a big number of marketers, there is even a study about this in the end of 2015 which states that 59% of marketers around the world decided to raise the budget of Influencer Marketing in 2016. On the other hand, there is 20% think it's not worthy. You can find more of this study by checking this link
In this part, we are talking about some tools that will help you in "Influencer Marketing":
As there is a huge number of tools, you can know more on this link that has 7 tools that will help
At the end, you can browse these websites for more campaign studies.
You will find so much more if you search for "The best Influencers Marketing Campaigns"
Here is a link in details about "Arab Social Media Influencers summit" in Dubai where a great number of the most important influencers of different fields in Arabic community
This link is for more information: