What is link building and why is it important?

If you have looked into optimizing your site for search engines then it is quite likely that you have heard of the term back linking before. However as for people who don’t know what back linking is they may be wondering why it has become such an important part of SEO and why is it associated to it. If you are one of those people then read on because in this article we will explain why backlinks are important and how you can use them to rank your website on search engines.

So what are backlinks?

Backlinks are basically links that are directed towards your website. So let’s say a site with a pretty good domain authority linked to your site then what happens is that Google will acknowledge that by giving you a good rank on the search engine. Whenever a site gives you a link then Google counts that as a it vouching for you, so nowadays getting links has become a new competition on the internet. But one thing that you should keep in mind is that if you want those links to work for your benefit then it is crucial that you only get relevant links.

 What most people do is that they go hunting for a lot of links because they believe that getting a lot of links will help optimize their site for search engines but in reality what is more important is to have quality links as opposed to numerous links. So you should always prioritize quality over quantity in this case. To put it in simpler words, a link from Huffington Post is going to do way more good for your site than your sister’s blog would.

Apart from that search engines also examine the kind of content that you have up on your site. For example if the blog post you uploaded talked about generating traffic to your site but the link that you added was related to taking care of cats then that won’t be relevant on Google’s assessment. So the more relevant the site you link to is the better ranking you will get on search engines.

In addition to these links you can also get natural links. These are the kind of links which are shared by sites because your content is high quality and valuable. To enable different sites to link to your site, you should always create high quality content. Always come up with genuine, unique and interesting articles so that people actually want to read them and share them on their sites.

Back linking rules

The rules of thumb that you should follow when getting a backlink are given below:

1. Don’t purchase links from sites which are selling a plethora of them. They have probably been ranked as spam.
2. Get relevant links only.
3. Always prefer quality over quantity

When it comes to ranking your site for search engines then you should always keep your strategies in line with the rules established by search engines. SEO and digital marketing can be tough for people who are just getting started with it so if you face any problems then feel free to reach out to us.